If we take the time it takes the Earth to complete one rotation around its axis as 12 hours of day and 12 hours of night—24 hours in total—then the face of a clock, divided into 12 segments, can indicate a time that everyone is able to share. The Earth’s rotational speed may be constant, but 3:05 for one person might be a moment of SPECIAL LOVE for someone else, and while the clock is pointing to BEAUTIFUL SKY, even an overcast sky might look beautiful. In that way, each of us moves through countless times and spaces in our own way.
Beautiful Season/2024/Product Design(Dial Graphics)/COPY CORNER LABEL ORIGINAL CLOCK no.02 by RYOSUKE YUASA/Client: KOKUYO Co., Ltd.